Professor John Mullins from London Business School visits CREE headquarter

Professor John Mullins from London Business School visits CREE headquarter

From February 26 to 28 Professor John Mullins of London Business School (LBS) and his case writer Elizabeth Philip visited our headquarter in Dornbirn to set up a study about CREE. Prof. Mullins was highly interested in the developments of CREE and the idea of setting up a company with the goal to build as resource efficient as possible already 10 years ago! After getting some update on the current features of CREE ecosystem, Prof. Mullins further interviewed a few key individuals of CREE to get to know their point of view about the progress we´ve made over the last years. Stepping back in time to the beginnings of the company and realizing where we are now, we are more convinced than ever that CREE is one of the essential solutions to substantially reduce carbon footprint in construction industry.

CREE offers proven, repeatable and continuously developing multi-storey prefabricated hybrid timber building solutions. CREE relies heavily on a natural, renewable raw material – wood. Its key feature is the standardised prefabrication of individual components such as the ceiling, façade, columns and core. These can then be quickly assembled on site, reducing carbon emissions, noise and dust to save time, resources and money. CREE is collectively deploying the technology via the CREE platform, thus enabling others to excel in their market.

Prof. Mullins is a well-known Expert of Management Marketing and Entrepreneurship of highly prestigious London Business School. He is an award - winning teacher and scholar and one of the world´s foremost thought leaders in entrepreneurship. He has published five books, dozens of cases and more than 50 articles in a variety of outlets, including Harvard Business Review, MIT Sloan Management Review and The Wall Street Journal. To find out more about our extraordinary guest please click here:

https://www.london.edu/faculty-and-research/faculty-profiles/m/mullins-j